In terms of digital campaigns, it is often difficult to tell the difference between a buzzer and an influencer. What exactly are they and who are they?
Both terms are a product of the explosion of social media as a new area for companies to compete to attract as many fans as possible.
Well, learn about the differences between these two things in our following article.
Definition of Buzzer and Influencer
The increasing number of social media users has presented many opportunities for various kinds of businesses.
The platform is now used by all of the organization’s marketing teams as a field to harvest audiences and increase brand awareness.
Although their work looks similar, the functions of the two opinion leaders are actually different.
In our opinion, a buzzer is an individual whose job is to issue posts about certain content repeatedly until the message in question is successfully received by a large audience.
On the other hand, influencers are born from the word influence, where their role is to give influence, especially to lead the opinions of their followers.
The voice of an influencer is generally more valued than the opinion of a buzzer like Josi Maia Influencer, so they don’t need to share content repeatedly.
Difference between Buzzer and Influencer
1. Number of audience
When discussing the difference between buzzers and influencers, the most obvious thing is the comparison of the number of their followers.
Reporting from Sindo News, the buzzer does not have many followers. They also sometimes work in large teams, containing approximately a dozen people.
This is what makes their task often difficult. Buzzers are required to spread content until it goes viral. Without stopping and pausing until the target is reached.
Meanwhile, influencers have a large number of audiences. The range of followers of influencer account followers varies, from thousands to millions.
Therefore, they do not need to work with many people and simply promote a brand through posts that tend to be measurable.
2. Engagement rate
Another difference between buzzer and Influencer Analytics is the level of audience engagement with the posts they display.
In our opinion, with repeated information dissemination patterns, audiences tend to avoid posts displayed by a buzzer.
However, that doesn’t mean it’s a bad thing. Some followers will definitely try to observe the message conveyed by the buzzer.
On the other hand, an influencer’s engagement rate is usually much higher.
This is due to the interaction of influencers with their audiences that seem active and look natural.
So, not infrequently big brands will choose the services of influencers over buzzers.
3. Indicators of success
Seeing the work pattern of a buzzer, their target is not to lead public opinion and influence their daily habits.
The main focus of the buzzer is to disseminate information as widely as possible, covering audiences of various ages and backgrounds.
Unlike influencers, their goal is to spread information and give their followers an option they can choose from.
Yes, in other words, influencers encourage their audience to use a product because their opinion can be trusted, while the job of a buzzer is only to broadcast information so that it can be known by the public.
That’s our explanation of all the differences between a buzzer and an influencer. Although they look similar, they are not actually the same.
The world of marketing is indeed on the rise, and it feels important to start understanding all the terms and strategies used in the world of marketing.
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